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Practical Captioning Workflows for Higher Watch Time: Tools, Trade-offs, and an AI Repurposing Approach
Summary * Captions are the simplest lever to increase watch time, especially on TikTok and Reels. * A 2019 study reported 69% watch with sound off in public, 25% even when alone, and 80% finish videos when captions are available. * CapCut, Descript, InShot, native captions, and Premiere each help, but none solves