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UGC Ads in 2024: A Practical Submission Guide and Scalable Workflow
Summary Key Takeaway: Strong creative and clean execution decide Facebook/Instagram ad performance in 2024. Claim: Creative quality outweighs targeting in paid social. * Creative quality drives paid‑social performance more than targeting or bids. * Authentic delivery outperforms scripted reads that feel staged. * Shoot 9:16 and keep faces, text, and